ABOUT
EVP of Brand Development, Frontier Title Company
I'm the EVP of Brand Development at Frontier Title Company, a multi-office Texas title insurance company, where I lead brand strategy, marketing, and CRM operations across the organization.
My path here wasn't conventional. I started as a freelance graphic designer, grew into a Creative Director role, and spent the last 12 years building Frontier's brand from the inside — including the last 4 as a full-time executive. Along the way, I also founded, grew, and sold a performing arts center, an experience that taught me as much about business as any classroom did.
I hold a B.A. in Psychology from the University of Dallas, which shows up more than you'd expect in how I think about brand: people don't remember what you say, they remember how working with you made them feel.
WHAT I DO
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Brand Strategy & Development — building cohesive, recognizable brands across every touchpoint
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Marketing Leadership — newsletters, campaigns, and content that actually reach the right audience
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CRM & MarTech — sole administrator of a company-wide HubSpot implementation, from architecture to automation
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Team & Agent Enablement — training programs and tools that help sales teams sell smarter